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Contractor marketing plans and pricing

Every plan includes the full lead system: ads, landing page, Luzere CRM, lead follow-up and review automation. Higher plans add content that builds trust before people ever call.

  • No setup fee
  • Live in about 1 week
  • 10+ in-person estimates by month 3, or we work free

Choose a plan

2-Month Minimum

Lead Generation

$1,500 /mo + ad spend

5 ad creatives + the full lead system

Turn on a steady flow of estimate requests.

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What's included

  • 5 ad creatives per month Short video and image ads made from footage of your real jobs, refreshed every month.
  • Ads management We set up, run and optimize your Facebook and Instagram ads, aimed at homeowners in your service area.
  • Landing page A page built for one job: turning ad clicks into estimate requests.
  • Luzere CRM Every lead in one place, on your phone, connected to your calendar.
  • Lead automations Every new lead gets a text and email within seconds, plus automatic follow-ups until they book.
  • Review automation When you send the invoice, your customer automatically gets a Google review request, and we reply to every review for you.
  • Organic videos (not included)
  • Captions, scheduling and posting (not included)
  • 8 carousels per month (not included)
  • Daily stories (not included)
  • Full social media management (not included)
2-Month Minimum

Growth Partner

$4,500 /mo + ad spend

5 ad creatives + 12 organic videos + carousels + daily stories

Your full marketing department, done for you.

Get Started

What's included

  • 5 ad creatives per month Short video and image ads made from footage of your real jobs, refreshed every month.
  • Ads management We set up, run and optimize your Facebook and Instagram ads, aimed at homeowners in your service area.
  • Landing page A page built for one job: turning ad clicks into estimate requests.
  • Luzere CRM Every lead in one place, on your phone, connected to your calendar.
  • Lead automations Every new lead gets a text and email within seconds, plus automatic follow-ups until they book.
  • Review automation When you send the invoice, your customer automatically gets a Google review request, and we reply to every review for you.
  • 12 organic videos per month More videos, more reach, more trust.
  • Captions, scheduling and posting We write every caption and post on a consistent schedule. You never touch it.
  • 8 carousels per month Swipeable project and before-and-after posts that show off your work.
  • Daily stories Behind-the-scenes from your jobs, posted every day to keep you top of mind.
  • Full social media management We run your social pages from start to finish.

Ad spend is paid directly to Meta and is separate. We recommend at least $900/month.

Compare plans

Compare Lead Generation, Growth System and Growth Partner
Feature Lead Generation Growth System Growth Partner
Price $1,500/mo + ad spend $2,000/mo + ad spend $4,500/mo + ad spend
Best for Getting leads flowing fast Leads plus a social presence that builds trust Owners who want everything handled
Ad creatives 5/mo 5/mo 5/mo
Organic videos Not included 8/mo 12/mo
Carousels Not included Not included 8/mo
Stories Not included Not included Daily
Captions Not included Included Included
Scheduling & posting Not included Included Included
Full social media management Not included Not included Included
Ads management Included Included Included
Landing page / funnel Included Included Included
Luzere CRM Included Included Included
Lead automations Included Included Included
Review automation Included Included Included
Setup fee None None None
Ad spend Separate Separate Separate
Get started Get Started Get Started Get Started

Need a full website? We build custom sites for our clients too. Ask on your call.

10+ in-person estimates by month 3, or we work for free.

We ask for a 2-month minimum so we have time to test, learn and deliver. If you don't have at least 10 in-person estimates by month 3, we keep working for free until you do. After that, it's month to month with 30 days' notice.

Frequently asked questions

Do I have to sign a long contract?

No. There's a 2-month minimum so we have enough time to deliver real results. After that, it's month to month and you can cancel with 30 days' notice.

Is there a setup fee?

No. Never.

What counts toward the guarantee?

Only real in-person estimates: a homeowner who actually meets with you for an estimate. Not clicks, not form fills.

What if it doesn't work?

If you don't have at least 10 in-person estimates by month 3, we keep working for free until you do.

How fast will I be live?

About 1 week. In that week we gather your info, build your landing page, set up your CRM, and film and edit your first ads.

How much should I spend on ads?

We recommend at least $900/month, paid directly to Meta. For example, Innovative Tile & Marble spent $800 in month 2 and closed 9 jobs, about $87 in ad spend per closed job.

What do I keep if I leave?

You keep all the content we created for you, and we send you a file with all of your contacts. The CRM and landing pages are Luzere's systems and stay with us.

Do you work in Spanish?

Yes. Santiago works with contractors in English and Spanish.

What areas do you serve?

Naples and Southwest Florida, including Fort Myers, Bonita Springs, Estero and Marco Island.

I'm not a contractor. Can you still help?

Yes. If you sell a service by the job (window tint, wraps, window cleaning, pressure washing, detailing and more), the same system works for you.

Not sure which plan fits?

Book a free call and Santiago will recommend one based on your trade, area and goals.